Ben & Jerry's Factory Travel Guide

Welcome to our ultimate Ben & Jerry's Factory travel guide, crafted by the Roam States editorial team. We’re here to tell you that visiting the Ben & Jerry's Factory Vermont isn’t just about ice cream; it’s a full-fledged experience that blends Vermont’s rich dairy tradition with a brand known for its quirky flavors and commitment to social good. Forget generic travel advice—our team dives deep into what makes this iconic Waterbury destination a must-see for any traveler exploring the Green Mountain State. From behind-the-scenes peeks at ice cream production to paying respects at the Flavor Graveyard, we’ve got all the details you need to plan a memorable trip.

Why Visit Ben & Jerry's Factory

For decades, Ben & Jerry's has been more than just a dessert—it's been a cultural phenomenon. Our team believes a visit to the Ben & Jerry's Factory in Waterbury offers a unique window into this beloved brand's world. Here, you don't just eat ice cream; you experience its history, its humor, and its heart. The factory, which opened in 1985, still churns out hundreds of thousands of pints daily, making it a living, breathing testament to the company's enduring popularity [cite: 3, 14, 15].

Beyond the delicious samples (which, let's be honest, are a major draw), the factory tour provides an engaging narrative of how two childhood friends, Ben Cohen and Jerry Greenfield, transformed a $5 correspondence course in ice cream making into a global empire [cite: 3, 13, 15]. You'll learn about their humble beginnings in a renovated Burlington gas station in 1978 and their unwavering commitment to a three-part mission statement that prioritizes product quality, economic reward, and social justice [cite: 3, 13, 15, 25]. This isn't just a corporate tour; it's a story of entrepreneurship, community, and, of course, euphoric flavors. It’s a chance to see how a company can be both wildly successful and deeply rooted in its values, making it a compelling stop for anyone interested in business, food, or social impact.

The atmosphere at the factory is infectious—a cheerful red-roofed building surrounded by Holstein-spotted picnic tables, all set against the stunning backdrop of the Green Mountains [cite: 3, 13, 15]. It’s a place where the scent of warm waffle cones often drifts across the parking lot, setting the stage for the sweet adventure ahead [cite: 3]. We find that this blend of scenic beauty, engaging history, and delicious treats creates an experience that resonates with visitors of all ages, proving that some tourist attractions are "touristy for good reason" [cite: 3].

Who It's Best For

Our team confidently recommends the Ben & Jerry's Factory experience for a wide array of travelers. It's truly a destination with something for everyone, from the most dedicated ice cream aficionado to a family seeking a fun, educational outing in Vermont.

**Families with Kids:** This is arguably one of Vermont's most kid-friendly attractions. The short, engaging tour (around 30 minutes) is perfectly paced for younger attention spans [cite: 3, 4, 5, 6, 7, 13, 14, 15, 16, 26, 29]. Children will love the "moo-vie" theater, the colorful production floor, the free ice cream sample at the end, and especially the on-site playground [cite: 5, 6, 15, 16, 18, 21, 24, 25, 27]. The Flavor Graveyard, with its whimsical headstones for retired flavors, is also a hit with kids who enjoy a bit of playful macabre [cite: 3, 4, 5, 6, 15, 16, 21, 25, 27]. Plus, kids aged 2-12 only pay a nominal $1 for the tour, and infants are free, making it an affordable family activity [cite: 4, 6, 17, 28, 31].

**Ice Cream Lovers:** This one is obvious, but it bears repeating. If you appreciate a good scoop (or three), the factory is your mecca. The Scoop Shop offers a vast selection of flavors, including some exclusive to the factory location [cite: 3, 5, 13, 15, 23, 28]. The sample at the end of the tour is just a teaser; the real indulgence happens when you choose your favorite (or a new experimental flavor) from the full-service shop [cite: 3, 5, 13, 15, 23, 28].

**Pop Culture & Brand Enthusiasts:** For those interested in unique corporate branding and a company with a strong social mission, Ben & Jerry's offers a fascinating case study. The tour highlights their progressive politics and willingness to be unconventional, making it more than just a food factory visit [cite: 3, 13, 25]. It's a chance to see how a company integrates its values into every aspect of its business, from ingredient sourcing to community engagement.

**Road Trippers & Day Trippers:** Located conveniently off Route 100 in Waterbury, the factory is an ideal stop for those exploring central Vermont. It's about a 20-30 minute drive from Burlington and easily paired with other attractions in the Waterbury-Stowe area [cite: 3]. Even if you're just passing through, a quick stop to visit the Flavor Graveyard and grab a scoop is entirely feasible and highly recommended [cite: 3, 4, 17, 21].

**Accessible Travel:** We're pleased to report that the Ben & Jerry's Factory is ADA accessible, with an elevator available for those who need it during the multi-level tour [cite: 4, 5, 15, 17, 18, 24, 31]. Accessible parking is also clearly marked in the upper parking lot, with a ramp to the entrance [cite: 4, 15, 24, 31]. This commitment to accessibility ensures that nearly everyone can enjoy the experience.

Getting There & Parking

Navigating to the Ben & Jerry's Factory is straightforward, making it an easy addition to any Vermont itinerary. Our team has the details on how to get to Ben & Jerry's Factory and where to park once you arrive.

Directions to the Ben & Jerry's Factory Vermont

The factory is located at 1281 Waterbury-Stowe Road (Route 100) in Waterbury, Vermont.

• **From Burlington (approx. 25-30 minutes):** Take I-89 South to Exit 10 (Waterbury). Turn left onto VT-100 North towards Stowe. The factory will be about a mile up the road on your left [cite: 3].
• **From Stowe (approx. 10 miles):** Head south on VT-100. The factory will be on your right [cite: 3].
• **From Montpelier (approx. 20 minutes):** Take I-89 North to Exit 10 (Waterbury). Turn right onto VT-100 North towards Stowe. The factory will be about a mile up the road on your left.

While most visitors drive, public transportation options directly to the factory are limited. Green Mountain Transit operates a commuter line to Waterbury on weekdays, which drops you within walking distance, but a personal vehicle or ride-sharing service is generally the most convenient way to reach the factory [cite: 3, 21].

Parking at the Ben & Jerry's Factory

You'll be pleased to know that parking at the Ben & Jerry's Factory is free and generally plentiful [cite: 3, 4, 5, 6, 15, 17, 24]. There are multiple parking lots available.

• **Main Parking Lot:** This is the primary paved lot.
• **Upper Parking Lot:** An additional, often unpaved, lot is located behind the main factory building [cite: 4]. This is where you'll find designated accessible parking spaces, offering a ramp to the brick entryway for easier access [cite: 4, 15, 24, 31]. If you're dropping off passengers with mobility challenges, this upper area is ideal.
• **RV and Bus Parking:** For those traveling in larger vehicles, there is specific RV and coach parking available at the top of the entrance driveway hill, with a designated drop-off point at the end of the boardwalk [cite: 6, 15, 17, 31]. However, RV and coach parking can be extremely limited, so plan accordingly [cite: 15].

During peak season, especially during fall foliage or busy summer afternoons, the parking lots can fill up quickly [cite: 3, 21]. Our best advice for how to get to Ben & Jerry's Factory and secure convenient parking is to arrive early in the day, ideally before 11 AM [cite: 3]. If you find the main lots full, be prepared for a short walk from overflow areas [cite: 21].

Top Things to Do

A visit to the Ben & Jerry's Factory is packed with unique and delicious experiences. Our team has identified the things to do at Ben & Jerry's Factory that you absolutely shouldn't miss.

Take the Guided Factory Tour

The cornerstone of your visit is the 30-minute guided factory tour. This immersive experience begins with a fun, seven-minute "moo-vie" in the Cow Over The Moon Theater, detailing Ben and Jerry's inspiring origin story and their journey from a Burlington gas station to an international brand [cite: 3, 5, 6, 13, 14, 15, 16, 26]. Following the film, you'll head to a glassed-in mezzanine overlooking the production floor, where your guide will explain the ice cream manufacturing process [cite: 3, 4, 5, 6, 13, 14, 15, 26]. You'll see the stainless-steel mixing tanks, conveyor belts of pints, and the intricate process of getting those famous chunks and swirls into every pint [cite: 3, 5, 13, 14, 15].

It's important to note that active ice cream production typically runs Monday through Friday [cite: 3, 30]. If you visit on a weekend, holiday, or during a company celebration day, you might not see the machines running, but a narrated video will still provide a detailed look at the production line in action [cite: 3, 4, 13, 15, 18, 28]. Regardless, the tour culminates in the FlavoRoom, where you'll receive a delicious sample of the day's featured flavor [cite: 3, 4, 13, 14, 15, 16, 26, 29]. This is one of the most anticipated things to do at Ben & Jerry's Factory!

Expert Verdict: We highly recommend booking your tour tickets online in advance, especially during peak seasons (summer, fall foliage, holidays, and weekends). Tickets are released 14 days prior to the visit date and often sell out quickly due to limited capacity [cite: 4, 15, 18, 21, 31]. While some walk-in tickets might be available daily, it's not guaranteed, and showing up without a reservation could lead to disappointment [cite: 4, 15, 18, 21, 31]. Tour admission for adults is $6, seniors (65+) pay $5, and children (2-12) are $1, plus a potential service fee [cite: 4, 6, 17, 28, 31].

Wander Through the Flavor Graveyard

One of the most unique and beloved attractions at the factory is the Flavor Graveyard. Located on a hillside behind the main building, this quirky memorial pays homage to discontinued Ben & Jerry's flavors with humorous granite headstones and epitaphs [cite: 3, 4, 5, 6, 15, 21, 25, 27]. It’s a wonderfully creative and often funny tribute to flavors that have "kicked the bucket" like "Wavy Gravy" and "Holy Cannoli" [cite: 3]. Strolling through the graveyard is a delightful way to reflect on the brand's history and its playful spirit. Best of all, visiting the Flavor Graveyard is completely free and doesn't require a tour ticket [cite: 3, 4, 5, 15, 21]. It’s a perfect spot for photos and a chuckle [cite: 21].

Indulge at the Scoop Shop

After your tour (or even if you skip the tour), a stop at the full-service Scoop Shop is essential. While the tour provides a small sample, the Scoop Shop is where you can truly indulge in your favorite flavors or try something new. They often feature exclusive flavors not found in grocery stores [cite: 3, 5, 13, 15, 23, 28]. Whether you crave a classic like Cherry Garcia or a new experimental concoction, you can get it served in a freshly baked waffle cone, as a decadent sundae, or a thick milkshake [cite: 3, 5, 13, 15, 23]. The Scoop Shop is open daily, typically from 10 AM to 6 PM (off-season) or 10 AM to 8 PM (summer, starting June 26th) [cite: 3, 7, 15, 18, 23].

Browse the Gift Shop

The retail shop offers a wide array of Ben & Jerry's themed apparel, souvenirs, and gifts [cite: 5, 6, 13, 15, 24, 28]. From tie-dye shirts to pint-sized memorabilia, it's a great place to pick up a memento of your visit or find a unique gift for the ice cream lover in your life. Many items reflect the company's socially responsible mission [cite: 13, 28].

Let Kids Play at the Playground

For families, the on-site playground is a fantastic amenity. Located near the Flavor Graveyard, it's a perfect spot for children to burn off some energy before or after the tour [cite: 5, 6, 15, 17, 18, 21, 24, 25, 27]. It adds another layer of family-friendly fun to the experience, making it one of the most enjoyable things to do at Ben & Jerry's Factory for younger visitors.

Overall, plan for about 90 minutes to two hours to fully enjoy all the things to do at Ben & Jerry's Factory, including the tour, Flavor Graveyard, and time in the shops [cite: 3].

Best Time to Visit

Choosing the right time to visit the Ben & Jerry's Factory can significantly enhance your experience. Our team has evaluated the factors to consider, from crowd levels to the likelihood of seeing active production.

Seasonality and Crowds

• **Summer (June-August):** This is peak tourist season in Vermont, and the Ben & Jerry's Factory sees its highest visitor numbers. Hours are extended, with tours running frequently, sometimes every 10-20 minutes [cite: 3, 13, 15]. The Scoop Shop is often open until 8 PM [cite: 15, 23]. While the atmosphere is lively, expect larger crowds, longer waits for walk-in tickets (if available), and potentially full parking lots [cite: 3, 4, 15, 21]. If visiting in summer, pre-booking tickets online is essential, and arriving early in the day is highly recommended [cite: 3, 4, 15, 21].
• **Fall Foliage (Late September-Mid October):** Vermont's autumn colors are breathtaking, making this another incredibly popular time to visit. While the scenery is stunning, the factory experiences some of the heaviest crowds of the year [cite: 3]. Expect significant waits and parking challenges, with lots filling by 10:30 AM [cite: 3]. If you plan a fall visit, arrive right at opening (typically 9 AM or 10 AM) [cite: 3, 13].
• **Spring (April-May) & Early Fall (September):** These shoulder seasons offer a sweet spot. The weather is pleasant, crowds are generally lighter than peak summer or foliage season, and you still have a good chance of seeing active production on weekdays. Tour hours typically shorten slightly compared to summer but are still regular [cite: 3, 13].
• **Winter (November-March):** This is the quietest time to visit. You'll encounter fewer crowds and a more relaxed atmosphere [cite: 3]. However, the factory may be on reduced production schedules, meaning you're less likely to see the machines running live [cite: 3]. Tour hours are usually 10 AM - 5 PM [cite: 3, 13]. The Scoop Shop and Gift Shop remain open.

Seeing Live Production

For many visitors, seeing the ice cream production line in action is a highlight. Our research indicates that you are most likely to see active production on **weekday mornings** from May through October [cite: 3]. The factory itself typically doesn't run on weekends or major holidays [cite: 3]. If you visit during these times, or when production is paused (e.g., for maintenance or holidays like July 3rd-5th), the tour will feature a video of the production line instead [cite: 3, 4, 13, 15, 18, 28]. If live production is a priority for you, plan your visit for a Tuesday, Wednesday, or Thursday morning.

Overall Recommendation

Our team's top recommendation for the best time to visit Ben & Jerry's Factory is a **weekday morning between May and October, ideally before 11 AM** [cite: 3]. This window offers the best chance to see live production, avoid the largest crowds, and enjoy a more relaxed experience. If you must visit during peak season or on a weekend, definitely purchase your tickets online two weeks in advance and arrive as close to opening as possible.

Where to Stay Nearby

To fully enjoy your visit to the Ben & Jerry's Factory and the surrounding Waterbury area, finding the right accommodation is key. Our team has scouted out some excellent options, ranging from convenient hotels to charming inns.

Hotels in Waterbury

Staying directly in Waterbury offers the most convenience to the factory and other local attractions like Cold Hollow Cider Mill and the Cabot Farmers' Store.

• Fairfield Inn & Suites by Marriott Waterbury Stowe: This hotel is highly rated and very close to the Ben & Jerry's Factory, making it an excellent choice for convenience. It offers modern amenities and is a great base for exploring both Waterbury and Stowe [cite: 9, 10, 11, 12].
• Best Western Plus Waterbury - Stowe: Another solid option just a short drive from the factory, this hotel provides comfortable accommodations and amenities like an indoor swimming pool [cite: 9, 10, 11, 12, 14]. It's well-suited for families and offers easy access to Route 100.
• Old Stagecoach Inn: For a more historic and charming experience, the Old Stagecoach Inn in Waterbury Village offers a bed and breakfast atmosphere. It's a bit further from the factory but provides a lovely, unique stay [cite: 9, 10, 12, 27].

Accommodations in Stowe (approx. 10-15 miles north)

Stowe is a renowned four-season resort town, offering a wider range of lodging options, from luxury resorts to cozy inns. It's a fantastic base if you plan to spend more time exploring the Green Mountains and activities like skiing at Stowe Mountain Resort or hiking Mount Mansfield.

• Trapp Family Lodge & Resort: Famous for its Austrian heritage, this resort offers stunning mountain views, extensive grounds, and a variety of activities [cite: 6, 11]. It's a unique experience, though a bit of a drive from Waterbury.
• Green Mountain Inn: Located in the heart of Stowe Village, this historic inn offers a blend of classic charm and modern amenities. It's great for those who want to be close to Stowe's shops and restaurants [cite: 12].
• Bluebird Cady Hill Lodge: A well-regarded option in Stowe, offering a comfortable stay with good access to area attractions [cite: 11, 12].

When deciding where to stay nearby, consider your overall itinerary. If the Ben & Jerry's Factory is your primary focus, Waterbury offers the most direct access. If you're looking for a broader Vermont experience with more resort-style amenities and outdoor activities, Stowe is an excellent choice. Many hotels near the factory are fully refundable, offering flexibility for your travel plans [cite: 12].

Sample 2-Day Itinerary

Our team has crafted a sample 2-day itinerary to help you make the most of your trip to the Ben & Jerry's Factory and the charming Waterbury area. This plan balances ice cream indulgence with local culture and outdoor adventure.

Day 1: Waterbury's Sweet & Savory Delights

**Morning (9:30 AM - 12:00 PM): Ben & Jerry's Factory Experience**

• Arrive early at the Ben & Jerry's Factory in Waterbury. Remember, booking your tour tickets online two weeks in advance is highly recommended, especially for peak season [cite: 4, 15, 21, 31].
• Start with the 30-minute guided factory tour, learning about the company's history and production process, and enjoying your complimentary sample [cite: 3, 15].
• After the tour, spend time exploring the whimsical Flavor Graveyard and letting kids enjoy the playground [cite: 3, 5, 15].
• Before you leave, grab an extra scoop (or two!) of your favorite flavor at the Scoop Shop [cite: 3, 15].

**Lunch (12:00 PM - 1:30 PM): Local Flavors at Cold Hollow Cider Mill**

• Just a short drive from Ben & Jerry's is the Cold Hollow Cider Mill, a quintessential Vermont stop. Enjoy lunch at their café, perhaps a hearty sandwich or soup.
• Don't leave without trying their famous cider donuts and watching the working cider press in action during the fall [cite: 3, 8]. This is one of the essential things to do in Waterbury.

**Afternoon (1:30 PM - 4:00 PM): Vermont's Best Artisanal Foods**

• Next door to Cold Hollow, visit the Cabot Farmers' Store for free samples of award-winning Vermont cheeses [cite: 3, 8]. Stock up on your favorites.
• In the same plaza, you'll often find Lake Champlain Chocolates, perfect for satisfying any lingering sweet tooth, and Smugglers' Notch Distillery for local spirits tastings (for adults 21+) [cite: 8, 20]. This area offers a fantastic "Vermont dairy-and-orchard trifecta" [cite: 3].

**Late Afternoon/Evening (4:00 PM onwards): Explore Waterbury Village & Dinner**

• Head into historic downtown Waterbury. Stroll along Main Street, browsing eclectic local shops like Bridgeside Books and Jeremy Ayers Pottery [cite: 8].
• Enjoy dinner at one of Waterbury's acclaimed restaurants. The town is known for its foodie scene [cite: 22]. Consider Blackback Pub for craft beer and elevated pub fare [cite: 8].

Day 2: Green Mountain Adventures & Scenic Beauty

**Morning (9:00 AM - 12:00 PM): Outdoor Exploration at Waterbury Center State Park**

• Start your day with some fresh air at Waterbury Center State Park, located just a short drive from the factory. The park offers swimming beaches, picnic areas, and miles of trails suitable for hiking or a scenic nature walk [cite: 6, 22]. Kayaking is also popular at the nearby Little River State Park [cite: 6, 20]. Enjoy the beauty of the Waterbury Reservoir, a prime example of the natural things to do in Waterbury.

**Lunch (12:00 PM - 1:30 PM): Casual Fare in Stowe**

• Drive north on scenic Route 100 to Stowe (approx. 10 miles). Grab a casual lunch at one of Stowe village's many cafes or pubs.

**Afternoon (1:30 PM - 5:00 PM): Stowe Village & Mountain Views**

• Explore Stowe Village, famous for its white-steepled church and charming shops. Walk along the recreation path beside the Little River [cite: 3].
• Consider a scenic gondola ride up Mount Mansfield (seasonal) for panoramic views of the Green Mountains [cite: 6]. Alternatively, visit the Stowe Mountain Resort area for more activities.
• For a unique historical perspective, visit the Trapp Family Lodge, which offers beautiful grounds and a glimpse into the von Trapp family's life in Vermont [cite: 6, 11].

**Evening (5:00 PM onwards): Scenic Drive & Dinner**

• Take a scenic drive along the Green Mountain National Forest Byway, perhaps seeking out some of Vermont's iconic covered bridges [cite: 6].
• Enjoy a final Vermont dinner, perhaps back in Waterbury or in another charming nearby town.

This itinerary provides a robust taste of the region. For more ideas on exploring the state, check out our guide to Best places in Vermont. Consider adding a trip to Lake Champlain for boating and waterfront activities, or the Shelburne Museum for art and history, if you have more time.

FAQ

Ben & Jerry's Factory tips

Our top tips for visiting the Ben & Jerry's Factory include booking your tour tickets online two weeks in advance to guarantee your spot, especially during busy seasons [cite: 4, 15, 21, 31]. Arrive early in the day, ideally before 11 AM on a weekday, if you want to see live ice cream production and avoid the biggest crowds [cite: 3]. Don't skip the Flavor Graveyard, which is free to visit, and be sure to grab an extra scoop (or two!) at the Scoop Shop after your tour sample [cite: 3, 5, 21]. Pack a light layer, even in summer, as the production floor mezzanine can be cool [cite: 3].

Ben & Jerry's Factory parking

Parking at the Ben & Jerry's Factory is free and generally ample, with multiple lots available, including designated spaces for RVs and buses [cite: 3, 4, 5, 6, 15, 17, 24]. Accessible parking is located in the upper lot with ramp access to the entrance [cite