Broadway at the Beach Travel Guide

Our team at Roam States has extensively explored the vibrant coast of South Carolina, and when it comes to sheer entertainment, dining, and shopping, nothing quite compares to Broadway at the Beach South Carolina. This sprawling complex is a cornerstone of regional commercial tourism, offering an immersive experience that goes far beyond a typical shopping center. It's a destination within a destination, designed to captivate visitors of all ages with its diverse offerings and lively atmosphere.

Why Visit Broadway at the Beach

For travelers seeking a comprehensive entertainment hub, Broadway at the Beach South Carolina stands out. We find it to be a perfect escape, whether you're looking to break up a beach trip, find indoor activities on a rainy day, or simply immerse yourselves in a world of fun. With over 350 acres of attractions, shops, and restaurants, it's South Carolina's most visited attraction, promising something new and exciting around every corner.

The complex is thoughtfully designed around Lake Broadway, featuring several distinct themed areas like the Charleston Boardwalk, Key West Village, and New England Fishing Village, each with its own unique ambiance. This creates a varied environment that encourages exploration and discovery. From thrilling amusements and live entertainment to unique boutiques and diverse culinary experiences, Broadway at the Beach offers a concentrated dose of vacation excitement that's hard to replicate elsewhere in the region.

Who It's Best For

Broadway at the Beach truly caters to a wide audience, making it an ideal destination for various types of travelers. Our team believes it's particularly well-suited for:

• **Families with Children:** With attractions like Ripley's Aquarium, WonderWorks, and Dino Park, plus numerous kid-friendly activities and dining options, it's a paradise for families. The ability to rent strollers and wheelchairs at Guest Services also makes it accessible for those with young children or mobility needs.
• **Couples and Adults:** Beyond the family-focused fun, Celebrity Square offers a lively nightlife scene with various bars and entertainment venues that stay vibrant late into the evening. There are also fine dining establishments and unique shops for a more adult-oriented experience.
• **Groups and Large Parties:** The sheer size and variety of offerings make it easy for groups to find activities that appeal to everyone. Many restaurants accept reservations, which is helpful for larger gatherings.
• **Shoppers:** With over 100 stores, ranging from souvenir shops and beachwear to specialty boutiques, it's a shopper's delight. You'll find everything from unique gifts to nationally recognized brands.
• **Foodies:** From casual bites to upscale dining, the complex boasts a vast array of restaurants, including well-known names and local favorites.

Ultimately, if you're looking for a place where everyone can find something to enjoy, Broadway at the Beach is an excellent choice. It's a place where we consistently see smiles on faces, regardless of age or interest.

Getting There & Parking

Navigating to Broadway at the Beach is straightforward, as it's centrally located in Myrtle Beach, South Carolina, at 1325 Celebrity Circle. It sits conveniently on U.S. Highway 17, between 21st and 29th Avenue North, and is approximately 1.5 miles west of the Atlantic Ocean.

For those wondering how to get to Broadway at the Beach, it's a short drive east from downtown Myrtle Beach. If you're relying on public transport, the Myrtle Beach Connector bus stops at the Broadway at the Beach visitor center.

When it comes to Broadway at the Beach parking, we have good news: parking is free in a large lot. However, as a popular destination, it can get very busy, especially during peak seasons and evenings. Our team recommends planning your parking strategy in advance and trying to park near the area where you intend to start your visit to minimize extra walking. While parking is generally free at Broadway at the Beach, it's worth noting that paid parking is in effect for city-metered spaces in downtown Myrtle Beach from March 1 to October 31, 2026, with free seasonal parking returning from October 1 through February 28 (or 29 in a leap year). This distinction is important if you plan to explore other parts of Myrtle Beach.

For guest assistance, including brochures and visitor information, you can find the Guest Services center located in the Key West Village area. They can also assist with wheelchair, scooter, and stroller rentals.

Top Things to Do

When considering things to do at Broadway at the Beach, the options are nearly limitless, spanning amusements, dining, shopping, and live entertainment. Our team has explored the complex extensively to bring you our top recommendations:

Attractions and Amusements

• **Ripley's Aquarium:** This is consistently ranked as one of the top attractions, offering an incredible indoor experience for all ages with sharks, penguins, and two floors of exhibits. It's a must-do, especially for families.
• **WonderWorks:** An "upside-down" building housing hands-on exhibits and interactive experiences, WonderWorks is a ton of fun, particularly for families, and offers great value.
• **PopStroke:** A newer attraction backed by Tiger Woods, PopStroke features two 18-hole putting courses designed like actual golf courses, complete with fairways and sand traps. You can even order food and drinks directly to the course via an app.
• **Charles Bach Wonders Theatre:** Catch a magic, comedy, or other family-friendly show here for a nice indoor entertainment option.
• **Beach Rider Jetboat:** For a quick thrill on the water, the Beach Rider Jetboat offers a fast and fun experience. There are two locations: one between WonderWorks and Landry's Seafood, and another between Ripley's Aquarium and Broadway Theater.
• **Dino Park:** Kids who love cars will enjoy Ride Makers, where they can build and customize their own vehicles. Dino Park offers an immersive experience with over 20 animatronic life-sized dinosaurs.
• **The Illusionarium:** New for 2026, this attraction blends live magic with augmented reality, providing engaging indoor fun, even for tech-savvy teenagers.
• **Pavilion Park:** This area features classic amusement park rides, offering nostalgic fun.
• **Interactive Fountain:** On hot days, kids can cool off and play in the leaping, spouting water of the Interactive Fountain.
• **Roller Balls:** For older kids and brave adults, these human-sized floating hamster balls allow you to roll, bounce, and walk across the lake.

Dining Experiences

Broadway at the Beach is a culinary hotspot with options ranging from quick bites to fine dining. Reservations are accepted at many restaurants, which we recommend for popular spots, especially during peak times.

• **The Hangout:** With a 4.8 rating, our team considers this the most fun place to eat, offering live entertainment, a high-energy atmosphere, and great food. The Lifeguard Burger comes highly recommended.
• **Hard Rock Cafe:** A solid choice for American cuisine in a fun setting filled with rock and roll memorabilia. Their Legendary Burger is a highlight.
• **Paula Deen's Family Kitchen:** Enjoy Southern comfort food served family-style for lunch and dinner, with favorites like fried chicken and mashed potatoes.
• **Carolina Ale House:** A great spot to catch a game, enjoy good food, and choose from a large drink menu.
• **Senor Frog's:** Known for its lively atmosphere and Mexican cuisine, located across from the Hard Rock Cafe with a view of the lagoon and Ferris Wheel.
• **Landry's Seafood:** Specializes in Gulf Coast seafood with waterfront views. Reservations are recommended.
• **Big Fish Raw Bar Restaurant:** Slated to open in summer 2026, this new seafood restaurant will feature outdoor seating and live music.
• **Ole Smoky Distillery & Yee-Haw Brewing Co.:** Opening in spring 2026, this complex will offer a distillery, brewpub restaurant, tasting room, retail space, guided tours, and live music, bringing a taste of Tennessee to Myrtle Beach.

Shopping and Entertainment

With over 100 stores, shopping at Broadway at the Beach is more of an activity to enjoy while exploring, rather than a standalone destination. You'll find souvenir shops, beachwear, candy stores, and specialty shops. The complex also hosts numerous festivals and special events throughout the year, including weekly fireworks on Tuesdays and Fridays during the summer.

Beyond Broadway at the Beach, there are many other things to do in Myrtle Beach. Consider visiting the Myrtle Beach Boardwalk for a classic oceanfront experience, or exploring attractions like Broadway Grand Prix, Hollywood Wax Museum Entertainment Center, and Myrtle Waves Water Park, which are located nearby.

Best Time to Visit

Choosing the best time to visit Broadway at the Beach largely depends on your priorities regarding crowds, weather, and events. Our team has found distinct advantages to each season:

• **Spring (March – May):** We consider spring to be one of the best-kept secrets for visiting Myrtle Beach. Temperatures are comfortable (mid-60s to high 70s by May), there are fewer crowds than summer, and hotel rates are generally lower. This is ideal for those who prefer a more relaxed atmosphere without the intense summer heat and throngs of tourists. Blooming gardens and outdoor festivals add to the appeal.
• **Summer (June – August):** This is peak season, when Myrtle Beach is in full swing, offering warm weather and all attractions operating at full capacity. Families often find this the best time to visit due to school holidays and the abundance of kid-friendly activities. However, expect larger crowds, more traffic, and potentially higher prices. Broadway at the Beach celebrates summer with special events, including weekly fireworks displays on Tuesdays and Fridays at 10 PM. If you visit during this time, our team recommends arriving early to beat the crowds, especially on rainy days.
• **Fall (September – November):** Similar to spring, fall is a "hidden gem" for visiting. The summer buzz quiets down, but warm days linger, especially in early fall (temperatures in the 80s in September, cooling to 60s-70s by November). Ocean temperatures remain pleasant into October. This season offers fewer crowds, a more laid-back pace, and reduced room rates and attraction prices after Labor Day. It's excellent for golfers, couples, and those looking to enjoy the beach without the summer intensity.
• **Winter (December – February):** For serenity, festive charm, and unbeatable off-season value, winter is your season. You'll find the lowest hotel rates and mild weather (upper 50s to low 60s) perfect for quiet strolls. While some outdoor attractions might have reduced hours, many indoor options and restaurants remain open.

Regardless of the season, our team strongly suggests experiencing Broadway at the Beach at night for the best atmosphere. Not only is it cooler, but the way the lights illuminate the complex creates a truly magical and surreal experience. Visiting midweek or early in the day can also help you avoid larger crowds.

Where to Stay Nearby

While Broadway at the Beach offers an abundance of activities, our team understands that choosing the right accommodation can significantly enhance your trip. You'll find several excellent hotel options conveniently located right at or very near the complex, allowing for easy access to all the fun.

• **Hampton Inn at Broadway at the Beach:** This hotel is located directly within the entertainment district, making it the most convenient option if you want to be steps away from the action. Its central location means you're never far from dining, shopping, and attractions.
• **Fairfield Inn by Marriott:** Another great choice close to the complex, offering comfortable accommodations and easy access to Broadway at the Beach's offerings.
• **Holiday Inn Express:** Also located nearby, providing a reliable and comfortable stay for visitors.
• **Sheraton Broadway Resort Villas:** A bit further out but still very close, these villas offer more spacious accommodations, often with kitchenettes, which can be ideal for families or longer stays.

While staying directly at Broadway at the Beach offers unparalleled convenience, be aware that you might experience more traffic, noise, and crowds, especially during peak season. If you're seeking a quieter vacation, our team recommends reserving a North Myrtle Beach or oceanfront property slightly off-site and planning early-day visits to Broadway at the Beach. This allows you to enjoy the complex while retreating to a more tranquil environment.

For those looking to explore more of what the Palmetto State has to offer, consider extending your trip to other incredible places in South Carolina, such as the Charleston Historic District, or beautiful plantations like Magnolia Plantation and Gardens. These offer a different, more historical and serene side of the state.

Sample 2-Day Itinerary

To help you make the most of your visit to Broadway at the Beach South Carolina, our team has crafted a sample 2-day itinerary. This plan balances popular attractions with dining and leisure, ensuring you experience the best of what the complex has to offer without feeling rushed.

Day 1: Family Fun & Evening Entertainment

• Morning (10:00 AM - 1:00 PM): Ripley's Aquarium & WonderWorks

  Start your day with two of the most popular indoor attractions. Head to Ripley's Aquarium first to marvel at the diverse marine life, including sharks and penguins. Afterwards, cross over to WonderWorks for interactive exhibits and hands-on fun that will engage all ages.

• Lunch (1:00 PM - 2:30 PM): Paula Deen's Family Kitchen

  Enjoy a hearty Southern-style lunch at Paula Deen's Family Kitchen, served family-style with all the fixings.

• Afternoon (2:30 PM - 5:30 PM): Shopping & Sweet Treats

  Spend the afternoon exploring the various shops around the New England Fishing Village and The Avenue. Look for unique souvenirs, beachwear, and specialty items. Don't forget to grab a sweet treat from places like Byrd's Famous Cookies or The Pineapple Hut.

• Dinner (6:00 PM - 7:30 PM): The Hangout

  Experience a lively dinner at The Hangout, known for its high-energy atmosphere, live entertainment, and delicious food.

• Evening (7:30 PM onwards): Charles Bach Wonders Theatre & Fireworks

  Catch a magic or comedy show at the Charles Bach Wonders Theatre. If your visit falls on a Tuesday or Friday during summer, cap off your night with the spectacular fireworks display over Lake Broadway at 10 PM.

Day 2: Thrills, Golf & Local Flavors

• Morning (10:00 AM - 1:00 PM): PopStroke & Thrill Rides

  Begin with a round of golf at the new PopStroke, enjoying its unique putting courses and ordering drinks right to your spot. For those seeking more thrills, consider a ride on the Beach Rider Jetboat.

• Lunch (1:00 PM - 2:30 PM): Carolina Ale House or Big Fish Raw Bar (Summer 2026)

  Grab a casual lunch at Carolina Ale House, a great spot for pub fare. Alternatively, if visiting in summer 2026, try the new Big Fish Raw Bar for fresh seafood.

• Afternoon (2:30 PM - 5:30 PM): Key West Village & Ole Smoky Distillery/Yee-Haw Brewing Co. (Spring 2026)

  Explore the more laid-back Key West Village area. If visiting in spring 2026 or later, check out the new Ole Smoky Distillery & Yee-Haw Brewing Co. for tastings, tours, and live music.

• Dinner (6:00 PM - 7:30 PM): Hard Rock Cafe or Senor Frog's

  Enjoy dinner at the iconic Hard Rock Cafe or the vibrant Senor Frog's, offering Mexican cuisine with lagoon views.

• Evening (7:30 PM onwards): Celebrity Square Nightlife

  Conclude your trip by experiencing the lively nightlife in Celebrity Square. Enjoy a drink at one of the bars or simply soak in the energetic atmosphere.

This itinerary provides a comprehensive taste of Broadway at the Beach. Remember that many attractions and restaurants accept reservations, which can save you time, especially during busy periods.

FAQ

Broadway at the Beach tips

Our top tips for visiting Broadway at the Beach include planning your parking ahead, as it can get busy despite being free. Don't try to do everything in one visit; instead, pick a few attractions, a place to eat, and some shops to explore to truly enjoy your trip. We highly recommend experiencing the complex at night for the best atmosphere, as the lights and cooler temperatures create a surreal experience. Also, consider visiting midweek or early in the day to avoid the largest crowds.

Broadway at the Beach parking

Parking at Broadway at the Beach is free. There are large parking lots available, but they can become very busy, especially during peak seasons and evenings. We advise planning to park near the area where you want to start your visit to minimize walking.

best time to visit Broadway at the Beach

The best time to visit depends on your preferences. For comfortable weather and fewer crowds, we recommend spring (March-May) or fall (September-November). Summer (June-August) is peak season with all attractions open and weekly fireworks, but also the largest crowds. Visiting at night is highly recommended for the best atmosphere.

Broadway at the Beach hours and fees

Admission to Broadway at the Beach itself is free. Individual attractions, shows, and events within the complex each charge their own separate admission fees. Hours for shops, restaurants, and attractions often vary, with amusement parks and museums typically opening around noon and closing between 8 PM and 10 PM. During the off-peak season, some attractions may close earlier. We advise checking the individual merchant's hours on the Broadway at the Beach website for the most current information.

Broadway at the Beach itinerary

A good itinerary for Broadway at the Beach would involve dedicating at least one full day, or ideally two, to explore. We suggest starting with major attractions like Ripley's Aquarium and WonderWorks, enjoying diverse dining options, and reserving evenings for shows or simply soaking in the vibrant atmosphere, especially when the lights come on. Don't forget to factor in time for shopping and experiencing the unique themed villages.

Broadway at the Beach travel guide

Our Broadway at the Beach travel guide emphasizes that this 350-acre complex is a massive outdoor entertainment, dining, and shopping destination in Myrtle Beach, South Carolina. It offers free admission, free parking, and a wide array of attractions for all ages, from aquariums and interactive museums to thrilling rides and live shows. We recommend planning your visit, especially for dining and popular attractions, to maximize your experience and avoid crowds during peak times.

Our team's verdict is clear: Broadway at the Beach South Carolina is more than just a tourist trap; it's a meticulously designed entertainment complex that genuinely offers something for everyone. From the thrilling rides and captivating shows to the diverse culinary landscape and unique shopping opportunities, it provides a comprehensive vacation experience. Whether you're traveling with kids, seeking a romantic getaway, or simply looking for a lively atmosphere, we are confident you'll find plenty to love here. Just remember to plan ahead, especially for parking and popular attractions, and prepare to immerse yourselves in the vibrant energy of this Myrtle Beach gem.

Last updated: 2026-07-08 by the Roam States team.