Historical & Cultural Sites

The Rose Theater Travel Guide

Omaha, Nebraska

By Roam States Team · Updated July 2026 · 16 min read

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Our The Rose Theater guide covers practical planning for The Rose Theater Nebraska — best time to visit, getting there, and what to do on the ground.

The Rose Theater Travel Guide — Nebraska

Our team at Roam States has always been drawn to destinations that offer a unique blend of history, culture, and family-friendly entertainment. Located in the heart of downtown Omaha, The Rose Theater Nebraska stands as a shining example, a historic performing arts venue that stages a diverse range of theatrical productions designed to inspire and delight audiences of all ages. For over 75 years, this beloved institution has been a cornerstone of the Omaha metropolitan area, enriching the lives of children and families through the magic of live theater and arts education.

Why Visit The Rose Theater

Visiting The Rose Theater offers a truly unique cultural experience, distinguishing itself as one of the oldest and largest children's theaters in America. It's more than just a place to see a show; it's an immersive journey into the performing arts, designed to spark imagination and creativity in young people and their families. The theater's commitment to delivering high-quality, professional productions means that every visit is met with captivating storytelling, vibrant costumes, and talented performers. Whether it’s a classic tale brought to life or an innovative new work, the productions here are crafted to resonate with both children and adults, fostering a shared appreciation for the arts. The Rose has a well-seasoned, professional staff dedicated to enriching lives through live theater and arts education.

Beyond the stage, The Rose Theater itself is a piece of living history. Originally opened as "The Riviera" in 1927, the building boasts a unique combination of Moorish and Classical architecture, making it one of the last grand movie palaces remaining from a bygone era. Its opulent decor, featuring intricate mosaic flooring, sculptures, and Mediterranean-style murals, transports visitors to an earlier time, adding an extra layer of wonder to the theatrical experience. A visit here is not just about the performance; it's about stepping into a beautifully restored landmark that has delighted generations. The facility also features a main auditorium that seats 500 on the main floor and 400 in the balcony, along with a mezzanine that can accommodate up to 60 people for a sit-down dinner or 150-200 for a stand-up cocktail reception.

Is It Worth Visiting?

Absolutely, is The Rose Theater worth visiting? Our team wholeheartedly believes it is, especially for families and anyone with an appreciation for the performing arts and historic architecture. This isn't your average community theater; The Rose is Nebraska's only professional children's theater, providing a caliber of production that often rivals larger venues. The dedication to inspiring young audiences is evident in every detail, from the carefully chosen repertoire to the engaging performances. We've seen firsthand how children light up watching stories unfold on this stage, and the memories created here are truly priceless.

For those questioning is The Rose Theater worth visiting, consider its unique mission to foster creativity and imagination in children, helping them grow into confident young adults. The theater often incorporates educational elements and offers accessibility services like ASL, sensory-friendly, and audio-descriptive performances for select shows, ensuring a welcoming experience for all. The blend of captivating shows, a stunning historic setting, and a palpable commitment to community enrichment makes The Rose Theater an essential stop on any Omaha itinerary. It’s an investment in cultural experience that pays dividends in joy and inspiration.

Who It's Best For

The Rose Theater is primarily designed for young audiences and their families, but its appeal extends far beyond just children. It's an ideal destination for:

  • **Families with Young Children:** With a focus on children's theater, the productions are thoughtfully crafted to engage and entertain kids of all ages, from toddlers to teenagers. Many shows are specifically geared towards younger audiences, offering age-appropriate themes and interactive elements.
  • **School Groups and Educators:** The Rose Theater frequently hosts school shows and offers educational programs, making it a valuable resource for learning and cultural enrichment.
  • **Theater Enthusiasts:** Even adults without children will appreciate the professional quality of the performances and the stunning historical venue. The Rose often presents beloved stories with high production value, making for an enjoyable outing regardless of age.
  • **History and Architecture Buffs:** The building itself, a beautifully restored 1927 vaudeville theater with Moorish and Classical architecture, is a marvel to behold.
  • **Anyone Seeking Inspiring Entertainment:** The theater's mission to inspire and enrich through live performance means that every show aims to leave a lasting positive impression.

The Rose Theater truly offers something for everyone, creating shared experiences that bring generations together through the magic of live storytelling.

Getting There & Parking

Navigating to The Rose Theater is straightforward, as it's conveniently located in downtown Omaha at 2001 Farnam Street, specifically on the southwest corner of 20th & Farnam.

How to Get There

For those driving, if you're coming from west Omaha, we recommend taking I-80 East to I-480 North and then exiting onto 20th Street. The theater is just about three blocks south of the 20th Street exit on Farnam Street.

If you prefer public transportation, you'll be pleased to know that how to get to The Rose Theater is quite accessible. The Omaha Rapid Bus Transit (ORBT) system connects downtown Omaha to various key destinations, including The Rose Theater. ORBT buses run frequently, every 10 minutes during peak hours and every 15 minutes during off-peak hours, and are equipped with amenities like free Wi-Fi and USB charging ports. The Metro Bus System also serves Douglas County, with numerous routes covering most of the area. To plan your trip using public transport, we suggest utilizing the Metro Trip Planner or Google Maps. A fantastic bonus: K-12 students can ride fare-free on any Metro route at any time. For those who prefer ride-sharing, services like Uber and Lyft are readily available in Douglas County and offer a convenient door-to-door option.

Parking at The Rose Theater

Once you arrive, finding parking for how to get to The Rose Theater is relatively easy. We recommend the parking garage at 19th & Harney (1910 Harney St.), which offers parking for $2, courtesy of the Omaha Douglas Public Building Commission. Additionally, parking meters surround the theater, active from 9 AM to 9 PM, Monday through Saturday. On Sundays and holidays, metered parking is free. The Wells Fargo parking lot on the northwest corner of 20th & Farnam also offers free parking on evenings and weekends. A variety of other parking lots are available nearby, with costs generally ranging from $2-$5. Always check the Park Omaha website for the latest information on parking meters, as regulations can change.

Top Things to Do

When you visit The Rose Theater, the primary attraction is, of course, the captivating performances. However, there are many things to do at The Rose Theater and in the surrounding Omaha area that can enhance your trip.

Things to Do at The Rose Theater

  • **Catch a Live Performance:** This is the heart of your visit. The Rose Theater is renowned for its professional children's theater productions, featuring a diverse schedule of plays and musicals throughout its season, which typically runs from September to June. In 2026, past and upcoming shows include "Disney's Frozen The Musical" (June 5-28, 2026), "Just Ask!" (Sept. 11-27, 2026), "Bunnicula" (Oct. 16-Nov. 1, 2026), and the popular "Rudolph The Red-Nosed Reindeer" (Dec. 4-20, 2026). Future shows for early 2027 include "A Year With Frog & Toad," "Shrek The Musical," "Giraffes Can't Dance," and "How To Train Your Dragon The Musical Jr." Ticket prices for regular season shows are around $18, while premium shows range from $20-$25.
  • **Explore the Historic Architecture:** Take time before or after a show to appreciate the beautifully restored 1927 building, with its unique Moorish and Classical architectural elements. The lobby and mezzanine, with their sky-themed murals, are particularly impressive.
  • **Meet the Cast:** After some performances, actors are available on the mezzanine level to greet audience members, pose for pictures, and sign autographs, offering a memorable interaction for young theatergoers.
  • **Browse the Souvenir Stand:** The Rose Guild operates a souvenir stand before and after performances, offering show-related mementos. Proceeds support the theater's education programs.
  • **Consider Theater Classes:** If the performance inspires you or your children, The Rose Theater offers a wide range of arts classes for various interests and experience levels.

Things to Do in Omaha

Beyond the theater, Omaha offers a wealth of attractions, making it easy to create a full itinerary. Here are some of our top recommendations for things to do in Omaha:

  • **Omaha's Henry Doorly Zoo and Aquarium:** Regularly ranked among the world's best zoos, this is a must-visit for families. It features the world's largest indoor desert and one of the largest indoor rainforests. You can find more details in our dedicated guide to Omaha's Henry Doorly Zoo.
  • **The Old Market:** This historic district is perfect for strolling, with cobblestone streets, unique boutiques, art galleries, and a wide array of dining options. It's a vibrant area for both day and night exploration.
  • **The Durham Museum:** Housed in the magnificent Union Station, this museum showcases regional history, with impressive exhibits on trains, historical artifacts, and aSoda Fountain.
  • **Omaha Children's Museum:** An interactive and educational experience designed specifically for kids, with hands-on exhibits that encourage learning through play.
  • **Lauritzen Gardens:** Omaha's botanical center offers beautiful outdoor gardens, a conservatory, and a popular children's garden, providing a peaceful escape.
  • **Joslyn Art Museum:** Home to an impressive collection of art spanning various periods and cultures, with notable works of European and American art.
  • **Strategic Air Command & Aerospace Museum:** Located a short drive away in Ashland, this museum features an extensive collection of aircraft and exhibits on aviation and space history. We have a full guide to the Strategic Air Command & Aerospace Museum.
  • **Explore Nebraska's Wider Attractions:** While in the state, consider venturing further to iconic spots like Chimney Rock National Historic Site, Scotts Bluff National Monument, or the quirky Carhenge. For a broader overview of the state's offerings, check out our guide to the Best places in Nebraska.

Best Time to Visit

The Rose Theater operates its main performance season from September through June, making these months the prime time to plan your visit if attending a show is your priority. During this period, you'll find a full schedule of member and premium shows, ensuring a wide array of options for theatrical entertainment.

We generally recommend visiting during the fall (September-November) or spring (April-June) when Omaha's weather is typically pleasant. These shoulder seasons offer comfortable temperatures for exploring downtown Omaha before or after a show, and you might avoid the peak summer heat or the colder winter months. However, if a specific show during the winter, like the popular "Rudolph The Red-Nosed Reindeer" in December, captures your interest, don't hesitate to plan a winter trip.

For those interested in avoiding crowds, weekday matinees or evening performances might be less busy than weekend shows, especially for popular productions. Always check The Rose Theater's official website for the most up-to-date show schedules and availability when planning your visit.

Where to Stay Nearby

Finding comfortable and convenient The Rose Theater lodging is essential for a seamless trip. Fortunately, downtown Omaha offers a variety of excellent options within a short distance of the theater, catering to different preferences and budgets.

Here are some of our top recommendations for The Rose Theater lodging:

  • **Residence Inn by Marriott Omaha Downtown/Old Market Area:** Located just 0.4 miles from The Rose Theater, this hotel offers spacious suites, often with kitchens, making it a great choice for families or longer stays. Guests frequently praise its central location and excellent amenities.
  • **Hyatt Place Omaha Downtown Old Market:** Situated approximately 0.6 miles from the theater, this hotel provides a comfortable and modern experience with highly-rated service and amenities. It's known for its convenient location in the downtown/Old Market area.
  • **Magnolia Hotel Omaha:** This boutique hotel, located in the heart of Omaha's arts and entertainment district, offers a blend of timeless elegance and modern comfort. It's a highly-rated option with a restaurant and bar on-site, and pets stay free.
  • **Four Points by Sheraton Omaha Midtown:** While slightly further at 0.8 miles, this hotel provides a solid option for those seeking a balance of comfort and value.
  • **Kimpton Cottonwood Hotel:** This hotel is specifically highlighted as a premier stay for arts enthusiasts, located just minutes from Omaha's top performing arts venues. It's a great choice for those looking to immerse themselves in the local arts scene.
  • **Embassy Suites by Hilton Omaha Downtown Old Market:** Known for its central location and amenities, including breakfast, this is another strong contender for downtown accommodations.

Many hotels in the downtown area offer amenities such as free Wi-Fi, breakfast, and parking, which are important considerations for travelers. We advise booking your accommodations in advance, especially if you plan to visit during a popular show run or a busy time of year in Omaha.

Sample 2-Day Itinerary

To help you make the most of your visit to Omaha and The Rose Theater, we've crafted a sample two-day itinerary:

Day 1: The Rose Theater & Downtown Delights

  • **Morning (9:00 AM - 12:00 PM):** Arrive in Omaha and check into your chosen The Rose Theater lodging. Once settled, head to the Old Market district. Enjoy a leisurely breakfast at a local cafe and explore the unique shops and art galleries along the cobblestone streets.
  • **Lunch (12:00 PM - 1:00 PM):** Grab a casual lunch in the Old Market, perhaps at one of the many diverse eateries.
  • **Afternoon (1:00 PM - 4:00 PM):** Immerse yourselves in history at The Durham Museum, housed in the stunning Union Station. Explore the train cars and learn about regional heritage.
  • **Pre-Show Dinner (4:30 PM - 6:00 PM):** Enjoy an early dinner at a family-friendly restaurant near The Rose Theater.
  • **Evening (6:00 PM onwards):** Head to The Rose Theater. Arrive 45 minutes before showtime to pick up tickets, visit the souvenir stand, and soak in the historic ambiance. Enjoy a captivating performance. After the show, if available, meet some of the cast members.

Day 2: Zoo Adventures & Educational Exploration

  • **Morning (9:00 AM - 1:00 PM):** Dedicate your morning to Omaha's Henry Doorly Zoo and Aquarium. Allow ample time to explore its world-class exhibits, including the Desert Dome and Lied Jungle.
  • **Lunch (1:00 PM - 2:00 PM):** Have lunch at one of the many dining options within or near the zoo.
  • **Afternoon (2:00 PM - 5:00 PM):** Choose between two excellent family-friendly options:
    • **Option A: Omaha Children's Museum:** Perfect for younger children, with interactive exhibits designed for hands-on learning and play.
    • **Option B: Lauritzen Gardens:** If you prefer a more serene experience, explore the beautiful botanical gardens, including the conservatory and children's garden.
  • **Evening (5:30 PM onwards):** Enjoy a farewell dinner in another part of Omaha, perhaps exploring the dining scene in Midtown or Aksarben Village.

This itinerary provides a balanced mix of cultural experiences, family fun, and opportunities to explore the best of Omaha, ensuring your trip to The Rose Theater Nebraska is memorable.

Last updated: 2026-07-05 by the Roam States team.

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Frequently asked questions

The Rose Theater with kids
The Rose Theater is specifically designed for children and families. It is Nebraska's only professional children's theater, offering age-appropriate productions that are engaging and inspiring for young audiences. They often provide accessibility services like sensory-friendly performances and opportunities to meet the cast after shows, making it a wonderful experience for kids.
best hotels near The Rose Theater
Some of the best hotels near The Rose Theater include Residence Inn by Marriott Omaha Downtown/Old Market Area (0.4 miles), Hyatt Place Omaha Downtown Old Market (0.6 miles), and Magnolia Hotel Omaha. These options offer convenient access to the theater and other downtown attractions, with amenities suitable for families and travelers.
The Rose Theater tips
Our top tips for visiting The Rose Theater include purchasing tickets in advance, especially for popular shows like "Rudolph The Red-Nosed Reindeer." Arrive 45 minutes before showtime to allow for parking, picking up tickets, and visiting the souvenir stand. Utilize the $2 parking garage at 19th & Harney or look for free metered parking on Sundays and holidays. Consider public transportation via ORBT or Metro Bus, especially since K-12 students ride free. Finally, check their website for accessibility services like ASL or sensory-friendly performances if needed.
where to stay near The Rose Theater
For lodging near The Rose Theater, we recommend staying in the downtown or Old Market areas of Omaha. Hotels such as the Residence Inn by Marriott Omaha Downtown/Old Market Area, Hyatt Place Omaha Downtown Old Market, and Magnolia Hotel Omaha are all excellent choices within a short distance, offering comfort and convenience.
The Rose Theater parking
The primary parking option for The Rose Theater is the $2 parking garage at 19th & Harney (1910 Harney St.). Metered street parking is available around the theater from 9 AM to 9 PM, Monday through Saturday, and is free on Sundays and holidays. The Wells Fargo parking lot at 20th & Farnam also offers free parking on evenings and weekends. Various other lots in the vicinity range from $2-$5.
best time to visit The Rose Theater
The best time to visit The Rose Theater is during its main performance season, which runs from September to June. The fall and spring months offer pleasant weather for exploring Omaha and a full schedule of shows. If you have a specific production in mind, like "Rudolph The Red-Nosed Reindeer" in December, plan your visit accordingly.

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