New Ulm Travel Guide — Minnesota

Our New Ulm guide covers practical planning for New Ulm Minnesota — best time to visit, getting there, and what to do on the ground. This charming city in southern Minnesota boasts a rich German heritage, evident in its architecture, festivals, and landmarks like the Hermann Monument and the Schell's Brewery, offering a truly unique cultural experience.

Is It Worth Visiting?

Absolutely, is New Ulm worth visiting? We confidently say yes. New Ulm offers a distinctive blend of German culture and Midwestern charm that sets it apart from other destinations in Minnesota. From its iconic landmarks to its lively festivals, our team finds that the city provides a rich and immersive experience for travelers seeking something beyond the ordinary. The city's dedication to preserving its German roots is evident everywhere, from the architecture to the local cuisine and the vibrant community spirit. It's a place where history comes alive, and every corner tells a story of immigration and resilience.

The Hermann Monument, a towering 102-foot statue, is a national symbol of German heritage and a testament to the city's pride. While public access inside the monument is currently closed for safety due to ongoing restoration efforts, the Hermann Heights Park grounds remain open for viewing and enjoying other amenities. The estimated cost for the full restoration is over $11.6 million, a multi-year process that highlights the community's commitment to preserving this significant landmark. Beyond its historical significance, New Ulm is also home to the second-oldest family-owned brewery in the nation, August Schell Brewing Company, offering tours and tastings that connect visitors to a long-standing tradition of German brewing.

For those interested in Minnesota's natural beauty, New Ulm is also a gateway to exploring the state's diverse landscapes. While here, consider extending your trip to experience the wild beauty of the Boundary Waters Canoe Area Wilderness or the pristine waters of Voyageurs National Park, both offering unparalleled outdoor adventures within Minnesota.

Who It's Best For

New Ulm is an ideal destination for history buffs, culture enthusiasts, and families looking for a unique educational and entertaining getaway. Our team finds that those with an interest in German heritage will be particularly captivated by the city's authentic atmosphere, from its festivals to its architecture. Foodies and beer connoisseurs will appreciate the traditional German fare and the historic Schell's Brewery. Families will find plenty to keep children engaged, including the peacocks at Schell's Brewery and the various parks. The city's walkable downtown, combined with its welcoming community, makes it a pleasant experience for all ages. It's also a great option for those seeking a slower pace of travel, away from the hustle and bustle of larger metropolitan areas like the Mall of America, offering a chance to truly immerse oneself in a distinct cultural environment. Whether you're planning a romantic weekend, a family vacation, or a solo exploration, New Ulm offers a memorable journey into a slice of Germany in the heart of Minnesota.

How to Get There & Parking

Understanding how to get to New Ulm is straightforward, as the city is well-connected by major roadways. New Ulm is located at the intersection of US Route 14 and Minnesota State Highway 15. For those driving from the Twin Cities, we recommend taking Highway 169 South to St. Peter, then turning right on Highway 99, which leads to Highway 14 and then directly into New Ulm. Driving is generally the most convenient way to reach New Ulm, allowing for flexibility in exploring the surrounding areas. The nearest major airport is Minneapolis-St. Paul International Airport (MSP), approximately 73.2 miles away. While there isn't a direct connection from MSP to New Ulm, you can take a bus to Gustavus and then a taxi, or consider ground transportation services.

Once you arrive in New Ulm, parking is generally accessible. Downtown New Ulm offers street parking, and many attractions provide their own parking facilities. For instance, the Hermann Monument has parking at Hermann Heights Park, and Schell's Brewery offers parking for visitors. The city also operates the Hermann Express city bus service, which travels a set path with marked stops and can deviate 1-2 blocks upon request. The adult fare is $1.00 cash, with children pre-K and younger costing $0.50 cash (maximum two per adult), and US Veterans ride free with identification. This can be a convenient option for getting around the city without moving your car frequently. The Brown County Heartland Express also provides demand-response bus service on weekdays and Sundays within Brown County.

Top Things to Do

When considering things to do in New Ulm, you'll find a rich array of cultural experiences and historical landmarks. Our team has curated a list of must-see attractions and activities that highlight the city's unique German heritage and charm. These things to do at New Ulm will fill your itinerary with memorable moments.

Hermann Monument

Standing proudly above the city, the Hermann Monument is a majestic 102-foot statue honoring Hermann the Cheruscan, a German tribal leader who defeated the Romans in 9 C.E. Designated a national symbol of German heritage by the U.S. Congress in 2000, it’s a powerful testament to the city’s roots. While the interior of the monument, including the spiral staircase to the base of the statue, is currently closed to the public for safety reasons due to ongoing restoration, the surrounding Hermann Heights Park is open daily from 7 AM to 11 PM for viewing and enjoying the park amenities. Parking is available at the park. The monument is located at 10 Monument Street.

August Schell Brewing Company

A visit to New Ulm wouldn't be complete without experiencing the August Schell Brewing Company, the second-oldest family-owned brewery in the United States and the oldest in Minnesota. Established in 1860, Schell's offers a glimpse into over 160 years of brewing tradition. Brewery tours are available year-round, typically lasting about an hour, and include a tasting in the Tap Room. Tour tickets cost $10 for ages 13 and up, with children 12 and under free. Tickets are sold on a first-come, first-served basis, opening one hour before the first tour. During the summer season (Memorial Day through Labor Day), tours run daily. The brewery grounds also feature a beautiful mansion, gardens, roaming peacocks, and a Museum of Brewing. The Gift Shop is open daily from 11 AM to 5 PM, and the Bier Garten is open weather permitting during summer months. Special "Into The Depths" tours are also offered, providing a more in-depth, 21+ experience into the brewery's operations, including the historic beer caves. These tours are limited to 25 people and require closed-toed shoes. Parking is available on-site at 1860 Schell Road.

Downtown New Ulm & Glockenspiel

Strolling through downtown New Ulm feels like stepping into a Bavarian village. The streets are lined with unique architecture, murals, and historic landmarks. Don't miss the 45-foot Glockenspiel in Schonlau Park, which chimes throughout the day. The downtown area offers a variety of shops and restaurants, perfect for exploring and soaking in the old-world charm. The New Ulm Visitor Center is located at 1 N. Minnesota St. in historic downtown, offering brochures, maps, and personalized recommendations. It's open Monday-Friday from 8 AM to 5 PM and Saturday 10 AM to 3 PM.

Brown County Historical Society Museum

Located in the unique 1910 Federal Post Office building, the Brown County Historical Society Museum offers major exhibits on the U.S.-Dakota War of 1862 and the history of Brown County. It's a great place to delve deeper into the local history and the challenges faced by early settlers. The museum is open Monday-Friday from 9 AM to 4 PM and Saturday from 1 PM to 5 PM. Admission is $3 for adults, with students and members free.

Flandrau State Park

Just outside New Ulm, Flandrau State Park offers a natural escape with opportunities for hiking, picnicking, and wildlife viewing. The park features a swimming pond with a sand beach, perfect for a summer day. It's a great spot for families and outdoor enthusiasts to enjoy Minnesota's scenic beauty.

Minnesota Music Hall of Fame

Celebrate Minnesota's rich musical heritage at the Minnesota Music Hall of Fame. Located at 27 Broadway St. N, next to the library, the museum is open seasonally from April to October, Thursday-Saturday from 10 AM to 2 PM.

Cathedral of the Holy Trinity

This impressive 1903 church showcases German baroque influence in its interior, with walls adorned with numerous paintings of saints and religious scenes. The Cathedral is open daily from 7 AM to 5 PM.

Best Time to Visit

The best time to visit New Ulm largely depends on what you're looking for, but our team generally recommends the warmer months for their vibrant festivals and outdoor activities. Summer (June to August) is particularly popular, with pleasant weather ideal for exploring the city's parks, enjoying outdoor dining, and attending events. The Fourth of July in New Ulm in 2026 will be a significant celebration, marking America's 250th birthday, with festivities at Turner Hall Park including live music and food.

Fall (September to October) is another excellent choice, especially for those interested in New Ulm's renowned Oktoberfest celebrations. The 2026 New Ulm Oktoberfest is scheduled for October 10th, featuring traditional German festivities, music, and of course, plenty of beer. The changing autumn leaves also add a picturesque backdrop to the city's German architecture. Spring (April to May) offers milder temperatures and blooming gardens, while winter (November to March) brings a quieter, cozy atmosphere, though some outdoor attractions may have reduced hours or be closed. Events like the Bavarian Blast in July and the Downtown Polka Palooza also draw crowds.

New Ulm Lodging: Where to Stay Nearby

When planning your trip, finding comfortable and convenient New Ulm lodging is key to a relaxing experience. The city offers a range of accommodations to suit different preferences and budgets. Our team suggests booking in advance, especially during popular festival times like Oktoberfest or Bavarian Blast, as New Ulm lodging can fill up quickly.

For those seeking familiar comforts, options like the Best Western Plus New Ulm and the Microtel Inn & Suites by Wyndham New Ulm provide reliable stays with standard amenities. The Microtel Inn & Suites is located across from Hy-Vee and Target, offering convenience for supplies. These hotels are generally well-regarded for their cleanliness and service.

If you prefer a more unique or intimate experience, New Ulm also has charming bed and breakfasts, which can offer a more personalized touch and often a deeper connection to the local culture. The New Ulm Area Chamber of Commerce & CVB can provide information on these and other lodging choices. Additionally, for those who enjoy a blend of comfort and local character, exploring independent hotels or guesthouses can yield delightful surprises. Many accommodations are centrally located, providing easy access to downtown attractions like the Glockenspiel, Hermann Monument, and Schell's Brewery.

Sample 2-Day Itinerary

To help you make the most of your visit, our team has crafted a sample 2-day itinerary for New Ulm Minnesota, balancing cultural immersion with historical exploration and local flavors.

Day 1: German Heritage & Brewing Traditions

• Morning: Start your day with a visit to the iconic Hermann Monument. Explore Hermann Heights Park and take in the panoramic views of the city and the Minnesota River Valley. While the interior is closed, the grounds offer excellent photo opportunities and a sense of history.
• Late Morning: Head to the Brown County Historical Society Museum to delve into New Ulm's past, particularly the U.S.-Dakota War of 1862 and the city's German settlement.
• Lunch: Enjoy authentic German cuisine at a local restaurant downtown, savoring dishes like schnitzel or bratwurst.
• Afternoon: Immerse yourself in brewing history with a tour of the August Schell Brewing Company. Learn about its 160+ year legacy, stroll through the beautiful gardens, visit the Museum of Brewing, and enjoy a tasting in the Tap Room. Don't forget to spot the peacocks!
• Evening: Explore downtown New Ulm. Admire the German architecture, browse the shops, and catch the chimes of the 45-foot Glockenspiel in Schonlau Park. Enjoy dinner at another local eatery, perhaps with a focus on American fare with a German twist.

Day 2: Arts, Nature & Local Charm

• Morning: Visit the Cathedral of the Holy Trinity, admiring its German baroque interior and religious artwork. Afterward, explore the Minnesota Music Hall of Fame to learn about the state's musical legends.
• Late Morning/Early Afternoon: Spend time outdoors at Flandrau State Park. Enjoy a leisurely hike on one of its trails, have a picnic, or relax by the swimming pond with a sand beach (seasonal).
• Lunch: Grab a casual lunch at a local cafe or deli, perhaps picking up some fresh goods from the New Ulm Farmers Market if your visit aligns with its schedule.
• Afternoon: Consider a scenic drive along the Minnesota River Valley or explore some of New Ulm's unique shops and art galleries downtown. For a more active option, rent a bike and ride a portion of New Ulm’s 13-mile Bike Loop.
• Evening: Enjoy a relaxed dinner, perhaps trying a different local restaurant you spotted on your downtown explorations. If there's a local event or performance happening, consider attending for a taste of New Ulm's community life. Check the New Ulm Area Chamber of Commerce calendar for current happenings.

Expert Verdict

Our team at Roam States believes that New Ulm, Minnesota, offers a travel experience unlike any other in the Midwest. Its unwavering commitment to German heritage, coupled with its welcoming community and picturesque setting, creates an enriching destination for all types of travelers. From the grandeur of the Hermann Monument to the historic traditions of Schell's Brewery, and the lively atmosphere of its festivals, New Ulm truly delivers on its promise of a unique cultural getaway. We encourage you to plan your trip and discover the charm and tradition that make this Minnesota gem so special. For more incredible destinations in the state, be sure to check out our guide to the Best Places in Minnesota.

Frequently Asked Questions

New Ulm with kids

New Ulm is very kid-friendly! Our team recommends visiting the August Schell Brewing Company, where children 12 and under are free on tours and can enjoy 1919 Root Beer while adults sample beer. The brewery grounds also feature peacocks that kids love to watch. Hermann Heights Park, home to the Hermann Monument, has playground equipment and picnic facilities. Flandrau State Park offers a swimming pond with a sand beach, perfect for family fun. The 45-foot Glockenspiel in downtown New Ulm is also a delightful attraction for all ages.

best hotels near New Ulm

For the best hotels near New Ulm, we recommend staying within the city itself to fully experience its charm. Popular options include the Best Western Plus New Ulm and the Microtel Inn & Suites by Wyndham New Ulm, both offering comfortable and reliable accommodations. These hotels are conveniently located near many of New Ulm's main attractions. For a more personalized stay, consider one of the local bed and breakfasts. Booking in advance is always a good idea, especially during peak festival seasons.

New Ulm tips

Our top tips for visiting New Ulm include embracing its German heritage by trying local cuisine and attending a festival if your travel dates align, such as Bavarian Blast or Oktoberfest. Wear comfortable shoes for exploring downtown and the brewery grounds. While the Hermann Monument interior is closed, the park offers great views. Consider driving, as it offers the most flexibility for exploring New Ulm and the surrounding Minnesota River Valley. Don't forget to pick up a free Visitor's Guide from the New Ulm Visitor Center for maps and local insights.

where to stay near New Ulm

If you're wondering where to stay near New Ulm, the city itself provides the most convenient and immersive experience. However, if you prefer to stay in a nearby town, Mankato is approximately 30 minutes away and offers a wider selection of chain hotels and dining options. Other smaller towns in Brown County also have limited lodging, but for the full New Ulm experience, we suggest staying within the city limits to be close to the German heritage sites and festivals.

New Ulm parking

New Ulm parking is generally straightforward. You'll find ample street parking available in the downtown area. Most major attractions, including the Hermann Monument (at Hermann Heights Park) and Schell's Brewery, offer dedicated parking lots for visitors. For getting around without your car, the Hermann Express city bus service provides an affordable option, with stops throughout the city and the ability to deviate slightly from its route upon request.

best time to visit New Ulm

The best time to visit New Ulm depends on your interests. For vibrant festivals and warm weather, summer (June-August) is ideal, with events like Bavarian Blast and the Fourth of July celebrations. For a quintessential German experience, fall (September-October) is perfect for Oktoberfest. Spring offers milder temperatures and fewer crowds, while winter is quieter but still charming for those seeking a cozy getaway. We recommend checking the New Ulm events calendar for specific festival dates.

Last updated: 2026-07-06 by the Roam States team.